SigDiff was set up by Tony Isaacs in 2007. At the time he was MD at a mid-sized agency. The agency was very successful but Tony was growing frustrated in this role as he really wanted to work on projects rather than manage a company.
Initially Tony worked alone but as the project load grew so did the team. We are currently 4 strong and Tony is happy that he still spends nearly all his time working with clients.
Our Project Leaders
Claire and Tony each have 20+ years experience of quantitative research, data modelling and analytics gained both client- and agency-side. Previous employers include Tesco, Mars, Unilever and HSBC.
We have worked together for many years, first at Mars, then at our previous agency and now at SigDiff.
Both Claire and Tony have Maths degrees from top universities and Masters in Operational Research.
If you work with SigDiff, your project will be led by either Claire or Tony. They will be your point of contact and will be personally responsible for all deliverables, although trusted partners may provide support in some areas such as fieldwork.