E: info@sigdiff.co.ukT: +44 (0)1494 857067

The who are we APPROACH

We believe that…

Our job is to inform your business decisions.


Our work is designed and executed in a way that answers your brief. We explain our findings and the consequences for your business clearly and concisely. We make recommendations wherever we can.

All our experience should be used to make your project a success

Between us we have over 50 years of experience. That experience is not deployed in management activities but is working hands-on on your project: designing research, running analysis, interpreting findings, drawing conclusions.

Good analysis means getting more from the data.

We have strong mathematical and statistical skills. We use these to the full in drawing meaning from the data. Where appropriate we apply a range of advanced analytical methods, however we never underestimate the power of the intelligent use of basic analysis methods. Whatever method we use, we are happy to explain it in plain English - no “black boxes”.

Accuracy and timeliness should be a given.

We are amazed how often clients are let down by late or inaccurate data. We go out of our way to make sure that our clients don’t suffer from this. This isn’t the most exciting part of the job but it’s critical - otherwise how can you trust any of the findings?

Part of our job is to make your life easier.

We are very easy to work with - a service company that actually delivers great service. For example, we are very flexible and responsive when things change or when timings are tight. It helps that we have spent a significant proportion of our careers as clients ourselves so we have some understanding of your needs and the pressures you face.

We have partnered with SigDiff for over 5 years in delivering a monthly read on our customers’ shopping trips by store, for over 400 stores, and providing a regional and national view. They have unique strengths in their attention to detail, responsiveness to questions and ability to deliver on both operational and strategic questions. You will find they have the uncanny skill to be able to predict your next questions and will always be a step ahead in delivering to your brief. I can highly recommend them.

- Senior Insight Manager (“Big 4” Grocery Retailer)