6 projects we have completed ...

Value for Money: We identified the key drivers of value for a service provider to enable them to improve the value they offer without simply cutting prices.

Category Management: We quantified the purchase decision hierarchy for 2 home and personal care categories to enable our client to influence the retail environment.

Market Segmentation: We identified 9 segments of users of vitamins and minerals with different attitudes to the category and helped our client use the segmentation in future work.

Innovation: We evaluated a new range of meat-replacement products (like meat-free sausages). 2 of the products out-performed the market leader.

Branding: We designed a new suite of brand tracking tools for a leading snack foods company, based on the latest thinking in brand strength and brand meaning.

Employee Motivation: We conducted a range of analyses to derive insight from clients' staff surveys to help the companies to engage and motivate their teams.

6 things our clients have said about us ...

"I would not hesitate to recommend him to anyone looking for fact-based insight to drive their business forwards"

"Combines strong technical research and analysis skills with a good understanding of our business to deliver the understanding we need to inform marketing decisions"

"Delivered work of a consistently high standard which has been of value to our business"

"Particularly strong in applying analytical methods to business questions"

"Presents often complex analysis in ways that are easy to understand"

"Flexible and responsive to our needs and timescales"